The brand Chat C win was born in 2009 to translate the experience of Pespow into a complete and stand-alone project, able to follow the life path of a garment from design to distribution.
Starting from Anglo-American sources of inspiration, the design for the Chat C win garments is to enhance the materials, highlighting often unusual processing techniques and treatments for sportswear most in vogue at the time of launch.
The motto of Chat C win, “The world seen from another point of view,” expresses the philosophy of the project: the fusion of trial solutions in order to set the designs apart from fads while courageously combining materials with an elegant stylistic consistency. The garments have a technical nature and are made from natural materials, no black color, almost no nylon and polyester and ironic reinterpretations of iconic pieces.
The brand name is a reference to Bruce Chatwin, British writer and traveler known for his ambivalent and borderline character. Chatwin is a symbol of the journey understood as a path towards discovering, where one fuses with what they encounter along the way.
From these suggestions, Chat C win sportswear is for urban life: a product for the urban traveler who enters and leaves the city, an ambivalent garment whose use migrates continuously from one dimension to another. This element of ambiguity is present in all products through the fusion that guides them into form.